As trust in traditional news sources is being questioned, the collective reach and resonance of ‘influencers’ is increasing. The meteoric rise of influencer marketing and relations cannot be ignored. Simply put, the Great Age of Influencers is here.
The Great Age of Influencers offers practical advice and insight into the influencer marketing landscape for those who are either considering a programme or already running one.
Highly influential, marketing and communications experts share their viewpoints on what lies ahead for brands after a hugely turbulent period.
Understand why the key to business growth in the next normal requires a delicate balance between brand building and demand generation activities.
Capturing audience attention in an age of digital distraction is hard. Explore how impactful thought leadership can cut through the noise.
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