A cornerstone to this reset will be addressing the imbalance built up over the last decade between demand generation outspending brand building. Why? Research suggests equitable investment in brand building will see a greater uplift in sales, than performance marketing, in the medium to long-term.
The Great Brand Battle sets out strategies to find that balance between brand building and demand generation. Ensuring that marketing budget is supporting the short-term sales requirements, and long-term brand building benefits, including:
Short-term sales
Long-term sales
Pricing power
Diversification
Talent Acquisition
Door opening
Whether you are fast growing brand or a large enterprise looking to reposition or pivot, we explore reasons to not just focus on the short-term MQL/SQL numbers, but also the strategic value of brand building.
In anticipation of the release of The Great Brand Battle, Missive and a panel of industry experts hosted an exclusive webinar.
Chaired by Missive CEO, Giles Peddy, the webinar shared key insights from the vision paper and explored the current marketing and communications landscape.
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