With 2023 set to be defined by further political and economic instability, businesses will be under intense pressure to perform. Industry leaders must equip themselves to succeed in the face of unprecedented adversity. This means a mindset shift for all executives, and especially those in marketing and communications.
The Great Headwinds outlines six trends that communications and marketing leaders must consider now to drive success for the future. When the headwinds eventually change, those who have followed these steps will be best equipped to lead the economic recovery.
Over the past two years, Missive's 'Great' series has tracked the evolution of the marketing landscape.
We have highlighted the importance of balancing marketing budgets for growth in the next normal and shared how to develop impactful thought leadership to cut through the noise.
The full series, including The Great Reset, The Great Brand Battle, The Great Attention Divide and The Great Age of Influencers, is now available to download.
Highly influential, marketing and communications experts share their viewpoints on what lies ahead for brands after a hugely turbulent period.
Understand why the key to business growth in the next normal requires a delicate balance between brand building and demand generation activities.
Capturing audience attention in an age of digital distraction is hard. Explore how impactful thought leadership can cut through the noise.
The meteoric rise of influencer marketing and relations cannot be ignored. Our guide details how marketers can tap into an emerging battleground.
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